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LDFAwards 2020: Catching up with Netpremacy

A Q&A with Netpremacy: 2019 Leeds Digital Festival Awards Growth Company of the Year

One of the most fulfilling aspects of our position as co-hosts of the Leeds Digital Festival Awards is keeping up-to-date with past winners and nominees. Watching local tech businesses go from strength-to-strength and achieve success is a genuinely gratifying experience, and makes us feel even luckier to be part of such a progressive and exciting community in the Leeds City Region.

Speaking to Ben Trood, Head of Business Development at Netpremacy – named Growth Company of the Year at the 2019 Leeds Digital Festival Awards – we caught up to see how the business had prospered since winning their award, had navigated the past few months during the Covid-19 pandemic and where they’d set their sights moving forward.


What has the past year been like for the company since receiving your award?

Netpremacy has continued to grow since our Award achievement last year and we are proud to have formed new strategic partnerships with organisations across the UK since then. The growth in Cloud Technology is at the forefront of most organisations’ strategy and Netpremacy are helping them accelerate their ability to digitally transform and reimagine their business through data-powered innovation.

As a result of the market’s upward trajectory, we are proud to have the ability to continue to invest in our people and have since further expanded our Teams to support the current and future growth predictions that we have. It is always a pleasure to work with the organisers at Leeds Digital Festival and to become known in the Leeds tech scene.


Why would you encourage other businesses and individuals to put themselves forward?

We would always encourage other businesses to strive to continuously improve and progress in the industry. Leeds has made significant progress within the Tech space over the past few years and visibility of what Leeds based businesses are achieving will encourage entrepreneurs and start-ups to follow suit. We are proud to support local businesses and will continue to do so.


Is being an award-winning company something that has helped boost your profile and reputation?

Winning the Leeds Digital Festival Award definitely helped to raise our profile in Leeds City Region as a business. Before the awards, we have worked with large companies all over the world but wanted to establish a presence in Leeds where our HQ office is located. Our aim is to be seen as industry leaders in the Leeds tech scene, and winning the award has definitely helped to boost that.


What about the Leeds City Region tech sector do you think deserves celebration?

Over the past few years, we have seen significant commercial investment within the Leeds City Region. It is fantastic that Developers and other organisations recognise Leeds as being a hub for investment. Numerous organisations have now confirmed that they will be solely based in Leeds, such as Channel 4, HMRC, and SkyBet.


How has your business been throughout the Covid-19 pandemic?

As an organisation that solely runs on SAAS Technology, we were able to seamlessly transition to a remote working model early on in March. We recognised that it is important for us to contribute to the Leeds tech community by taking advantage of this ease of transition so that we could put less pressure on the local infrastructure.

As a Google Cloud Premier Partner, we have been following a “Serve Not Sell” mantra. We have been helping our customers transition to this new remote way of working and Support accordingly during their transition. Moving forwards, we are working with new organisations to ascertain areas within their business where Google Technology can help improve efficiencies, cost optimisations and aid with supporting the new normal we find ourselves in.


Why do you think your business stood out to our judging panel?

Since Netpremacy moved from number 2 to 6 Wellington Place, I believe this has acted as a catalyst to enable us to have the capacity to accelerate our business and as a result, obtain significant Year on Year growth. The fundamentals of our key principles are based upon the following: Do the right thing, take responsibility, be transparent, continuously improve and take pride.

This viewpoint has enabled us to build strategic partnerships with some of the most well established and recognised brands in the UK, giving us the platform to build an incredible team around it. I truly believe our agile, dynamic culture has attracted some of the best talents in Leeds and that we will have a fascinating future as the Cloud Technology market continues to grow.


What are the goals of the business over the next year?

We will continue to follow our 5 key principles as described above. Due to the unprecedented situation we find ourselves in, we have a duty to support our customers during a time where things are constantly changing. We also have a responsibility to look after our people and ensure that we have the best practices in place as a business to provide a safe working environment and also to give people the flexibility to work in a manner that makes them feel comfortable.

Growth remains a key component of our business - we continue to employ and have recently expanded our commercial team further. This shows a desire to keep growing and continue along our journey with Google Cloud. Our approach will be focused around aiding organisations to leverage Google Cloud Technology to remain competitive within their industry and use Cloud as a differentiating factor.

We recognise a lot of organisations will be focused on cost savings, efficiency improvements, and having the right technology in place to support a flexible way of working. We strongly believe Google Cloud will aid this significantly and will put all our efforts into aiding this and building further Partnerships.




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